Jianhua Lu is a doctoral student in department of Advertising, Public Relations and Media Design in the College of Media, Communication and Information (CMCI) at the ºù«ÍÞÊÓƵ. His research interests focus on consumer behavior in inclusive advertising and ethical marketing communication.ÌýÌý
Prior to pursuing his doctorate, Jianhua gained seven years of experience as a creative professional in the advertising industry. He worked with leading agencies such as MullenLowe Group and Saatchi & Saatchi, serving high-profile clients including Buick, Volkswagen, Heinz, and Johnson & Johnson. His work has earned him several prestigious awards, including Young Spikes Asia and The One Show.
Jianhua holds a master's degree in Marketing and Digital Communication from Queen Mary University of London and a bachelor’s degree in Journalism from Nanjing University of Finance and Economics in China.