APRD: A Nouveau Perspective

Anonymous — Fri, 26 Aug 2022 05:47:35 +0000

APRD: A Nouveau Perspective Anonymous (not verified) Thu, 08/25/2022 - 23:47

By Lauren Irwin (Jour’22)

In May, 15 excited CMCI students felt the wheels of their airplane touch down on a runway in Paris. It was the start of a new adventure: a monthlong education abroad program focused on international strategic communication.

Each year, the Department of Advertising, Public Relations and Media Design offers strategic communication students, and other students in CMCI or across campus, the opportunity to spend four weeks in Paris and Amsterdam. Through the program, they are able to learn about professional practice from an international perspective, all while exploring new cultures and gaining four APRD course credits.

“Being able to travel around Paris and Amsterdam with the APRD program has given me the opportunity to go places I thought I would only see pictures of,” said Sierra George, a fourth-year strategic communication student.

The program, which CMCI launched in 2018, is led by Assistant Professor Jolene Fisher and Associate Professor Toby Hopp. This year, students explored different cultures while touring museums and visiting architectural landmarks. The group learned from top firms like PricewaterhouseCoopers, or PwC, which is one of the largest professional service networks in the world.

They spoke with CU alumnus, Luke Purdy (Advert’11), about environmental sustainability at Wieden+Kennedy, a global advertising agency best known for its work for Nike. In 2021, Amsterdam became the first office in the network to achieve B Corp certification, which requires organizations to implement practices that benefit people, communities and the planet.

The goal of the program is to expose students to international perspectives and professional expertise in strategic communication. In past years, students met CU alumni working abroad in top-tier organizations, like L'Oréal and Publicis Conseil, and explored topics like storytelling, global audience engagement and social media marketing.

“What we are learning in class we are able to see and put to use while being abroad,” said George, who is pursuing the APRD advertising track and a minor in creative technology and design. “The opportunities to meet with professionals from Wieden+Kennedy and PwC and go to their offices has gotten me excited about what my future could look like.”

Students who are interested in joining the summer 2023 program can apply through the education abroad website and attend an information session led by faculty members, Toby Hopp and Jolene Fisher. Check out the @aprdinparis Instagram page to see snapshots of past trips!

The deadline to apply for the 2023 Global Seminar: International Strategic Communication program is Nov. 1.

CMCI students took Europe by storm this summer during the 2022 Global Seminar: International Strategic Communication Program. The monthlong tour through European cities exposed students to new ideas and best practices in the field of strategic communication.

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