Published: March 29, 2018

Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGrawÌýsat down for a one-on-one chat about April Fools' Day for theÌýCU ºù«ÍÞÊÓƵ Lab R.A.T.S. podcast.

McGraw, who directs the Humor Research Lab at CU ºù«ÍÞÊÓƵ,Ìýreflected on the darker history of the holiday and shared his theory for what makes something funny.

Peter McGraw

Peter McGraw