Be ΊωΒ«ΝήΚΣΖ΅. Lockups

Be ΊωΒ«ΝήΚΣΖ΅. Lockups

The logo lockup can be used in general applications, such as a headline or a signoff. The lockup is set in Helvetica Neue Extra Black Condensed. To establish a consistent, strategic brand, please always use approved artwork and do not, under any circumstances, attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the Be ΊωΒ«ΝήΚΣΖ΅. lockup in all applications.

Be ΊωΒ«ΝήΚΣΖ΅ + lockup
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_rev white
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_min size

Guidelines:

  • Minimum width is 2 inches.
  • The minimum required space around the logo lockup should be one-quarter its height on all sides as shown above. Example shows the 2-line logo lockup.
  • According to the systemwide identity standards, the required space around the CU ΊωΒ«ΝήΚΣΖ΅ logo should be at least the height of the β€œU” in β€œUniversity.”
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_stacked
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_rev white_1.
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_min size_1

Guidelines:

  • Minimum width is 1.5 inches
  • The minimum required space around the logo lockup should be one-quarter its height on all sides as shown above.
  • According to the systemwide identity standards, the required space around the CU ΊωΒ«ΝήΚΣΖ΅ logo should be at least the height of the β€œU” in β€œUniversity.”
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_unit specific
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_unit specific_rev
Be ΊωΒ«ΝήΚΣΖ΅ + lockup_unit specific_min size

Guidelines:

  • We use only horizontal logos, and no vertical lockups.
  • According to the systemwide identity standards, the required space around the CU ΊωΒ«ΝήΚΣΖ΅ logo should be at least the cap height of the unit-specific logo.

To request a unit-specific logo lockup, please email cubranding@colorado.edu and we will create the artwork for you. Please do not attempt to create your own lockups.Β