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Faces of Leeds Snapshot

Name: James (Jamie) Cheston
Title: Assistant Teaching Professor of Marketing
Education: MBA, Marketing & Sustainable Global Enterprise, Cornell University
BS in Human & Organizational Development, Vanderbilt University

Jamie Cheston has been an adjunct faculty member at CU’s College of Media, Communication and Information for several years and is excited to follow in former marketing colleagues’ footsteps by joining the Leeds faculty. He knew Leeds would be a great next step for his professional career and looks forward to sharing his expertise in both agency-side advertising and client-side marketing, with a special focus on brand strategy and product innovation. He plans to combine concepts with practical applications by sharing extensive real-world and personal experiences to make learning more engaging and relatable.

“As a brand manager at WhiteWave Foods/Danone, I led development of a number of products … from Horizon Organic Growing Years yogurts to Silk Oat Milk. I also led Horizon’s sponsorship of the Peanuts movie—including a trip to the red carpet!—targeting many of our Leeds students as younger kids.”