Tagline With Modifier Lines
The flexibility of Be «Ƶis apparent with Treatment 2, also known as the modifier line, as it allows each academic department to customize its material while beingobvious where it is coming from. The modifier linedoes not have to be the department’s name, but should relate in some way to the messagebeing conveyed. The modifier line should always have the preposition (“In,” “With,” etc.) in upper- and lowercase, and the department or subjectset inall caps. The modifier line may be used as a headline or a signoff, and should reinforce what can be achieved at CU«Ƶ. The tagline andmodifier line are set in Helvetica Neue Extra Black Condensed. Template files are available to create custom modifier line lockups.
 Wordmark and modifier line lockup |
 Minimum width is 2.5 inches |
 The minimum required space around the lockup should be one-quarter itsheight on all sides as shown above. |
 The modifier lineshould be aligned to the far right side of the stem of the “r,”and the space between the sub-line and “Be «Ƶ.” should be half theheight of the period in “Be «Ƶ.” If the modifier line extends past “Be «Ƶ,”adjust the type size so that it is to the right of the stem in the first “B. |
